Who wants a big funnel cloud of Guinness?
So wait, Guinness is made from distilled tornadoes? We always thought it was roasted barley that gave it the dark ruby color and robust taste it's so famous for. That, or mice falling into the St. James Brewery vats. We've certainly never heard any weather-related explanations. We don't even know if Ireland gets any tornadoes, for that matter. Spot by Saatchi London. —Posted by David Kiefaber |
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September 25, 2008 in Alcohol, Guinness, Kiefaber, Saatchi & Saatchi | Permalink |
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Youknow, when that was submitted to Adland I freaked out as I thought it threw away the heritage of the brand - only after I ranted about that did production company Stink alert me to the fact that the ad is for the west African market.
See credits & rant here:
http://commercial-archive.com/node/145526
Posted by: Dabitch | Sep 25, 2008 11:04:51 AM
I did a post earlier this week about this, comparing it to the UK and the US marketing. Guinness has very different brand essences in the various markets, the African area being all about strength.
http://www.behindthebuzz.com/guinness-tornado/
Posted by: Rachel | Sep 25, 2008 12:03:59 PM
This spot blows much like a tornado
Posted by: Reggie NOble | Sep 25, 2008 12:59:47 PM
