Apple pokes fun at Microsoft over Vista ads
In what surely ranks as the adland in-joke of the year, Apple's Mac and PC return to comment on Microsoft's marketing efforts in the spot above from TBWA Media Arts Lab. Apple avoids skewering the content of Vista commercials (Seinfeld-Gates, "I'm a PC," etc.) in favor of the context, as Mac chides PC for earmarking wads of cash for Vista advertising but only a small stack of bills to fix the operating system itself. PC promptly sees the error of his ways in the spot's humorous payoff. It's a quietly amusing 30 seconds that speaks volumes compared to Microsoft's reported $300 million barrage. Though I still liked Seinfeld and Gates as a team. |
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October 20, 2008 in Apple, Gianatasio, Microsoft, TBWA, Technology | Permalink |
Comments
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Pretty smart play. Just because Crispin co-opted their campaign doesn't mean they have to go back to the drawing board. Golf claps ensue.
Posted by: | Oct 20, 2008 12:21:54 PM
Does the general public know that CP+B was given $300 million for MS's latest campaign? I wonder if this commercial makes as much sense to people not in the industry.
PS - PC guy still seems sympathetic to me.
Posted by: Jeremy Greenfield | Oct 20, 2008 12:44:52 PM
The general public knows they've been seeing lots of ads for Microsoft lately, and can probably infer that a lot of money was spent on those ads. So I'd assume the ads play perfectly well to the general public.
Posted by: dutycalls | Oct 20, 2008 1:04:13 PM
Wasn't it all over the news that Microsoft paid a ridiculous amount for Jerry Seinfeld to be their spokesman?
http://wjz.com/business/Jerry.Seinfeld.Microsoft.2.800507.html
Posted by: | Oct 20, 2008 4:33:50 PM
