Audi's vision of progress not great for dogs
This new Audi ad from Venables, Bell & Partners claims that "progress is beautiful." As evidence, it shows a living room being renovated over time from old and stodgy to modern and snazzy—and the old car in the driveway being likewise replaced by a shiny new Quattro. Which all seems great, unless you're a dog. The first dog we see vanishes into thin air a mere 12 seconds into the ad, and is replaced by a second dog. The first one has apparently either died during the extensive (and time-consuming) home improvement, or the owners have just "progressed" to a better dog. Then, after another turn of the room, the camera finds the second dog again, who humorously scurries out of sight, lest he suffer the same fate as the first one. The agency people probably got a laugh out of all this, but their best friends might not see the humor in it. |
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October 16, 2008 in Audi, Automotive, Nudd, Venables, Bell & Partners | Permalink |
Comments
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"new ad"?
how do you work or an advertising pubication, but be so out of touch with actual ads?
Posted by: dusty bottoms | Oct 16, 2008 11:27:39 AM
Ok, new in August. Still airing.
Thanks for the help, though.
Posted by: Tim Nudd | Oct 16, 2008 12:52:39 PM
This is what Audi is trying to do now: Old money, old men = Mercedes. New, young, normal = Audi. See: MeetTheBeckers.com
Oh yeah, it's true: http://www.postadvertising.com/post/2008/09/29/Car-Personalities-Meet-the-Beckers.aspx
Posted by: Jeremy Greenfield | Oct 16, 2008 1:50:04 PM
I noticed the dog before too. Love your spin on it...too funny!
Posted by: Jacki Semerau | Oct 16, 2008 2:07:57 PM
I think that the people who owned the last dog moved. The renovations are being made by a new family with a new dog. I don't think the other died or was turned into a coat. It is cute that the new dog gets out of the way though. He is more aware of his surroundings.
Posted by: ms shai | Oct 16, 2008 2:37:38 PM
what a worthless post. At least make them funny if there's nothing interesting or relevant to advertising...
Posted by: jack | Oct 16, 2008 3:09:51 PM
Dear Jack: Those who live in glass houses should not throw stones.
Posted by: Jeremy Greenfield | Oct 16, 2008 3:19:33 PM
I'd like to say that I spend hours a day coming up with advertising satire and spend hundreds of dollars on my AdFreak subscription.
Oh, wait.
Posted by: I. Ron. Eea | Oct 16, 2008 4:57:42 PM
I saw the stupid Beckers thing that Audi did too. Their online agency should be shot for that.
Posted by: jeremy | Nov 6, 2008 11:15:02 PM
