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Aussie network rapped over subliminal ads
According to the Australian Communications and Media Authority, Australia's Network Ten used subliminal advertising during its broadcast of the 2007 Aria Awards. The network allegedly threw "quick one-frame bursts of sponsor logos" at viewers during the introduction of nominated artists. Of course, the only punishment has been a stern reprimand — God forbid actually holding people accountable for anything — but one wonders why Network Ten even bothered. Subliminal messaging barely works anyway, and is patently unnecessary given how more reliable marketing avenues are wide open. If you're trying to sell someone KFC, direct them to any TV or flat surface in metropolitan Australia. There will probably be an ad for it.
—Posted by David Kiefaber
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October 10, 2008 in Australia, Controversy, Kiefaber, Subliminal | Permalink
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Comments
Of course you had to mention KFC - the one with a subliminal (or at least single-frame) ad within their commercial. I believe it was actually a DVR-required coupon thing, but a single frame nonetheless.
Posted by: Chad Garrett | Oct 10, 2008 1:11:26 PM
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