« New McKinney anti-pot ads get it half right | Main | Giant pale worms are not a kid's best friend »
Best Buy lets you weigh in on holiday adsLooking ahead to what will surely be one of the retail industry's most painful holidays in recent history, Best Buy is trying a doubly charming approach to its seasonal ads. First, the big-box store is going for the soft sell with its “True Stories” campaign, featuring real employees telling real anecdotes of helping customers. Second, the chain’s chief marketing officer is actually soliciting feedback on the rough cuts of the new TV spots. Over on his painfully underdesigned but otherwise commendable blog, CMO Barry Judge invites anyone and everyone to comment on the six rough cuts, although he encourages you to focus on critiquing the campaign as a whole instead of picking apart one spot. Judge notes that there will be other campaigns hitting the traditional messages of big selection and low prices, but he hopes the True Stories ads can “do a better job in telling the people part of our story.” UPDATE: Barry's now taken the rough cuts down, having not secured the proper rights for some of the visuals and/or music. Oof! UPDATE: And now they're back up. —Posted by David Griner |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
All you clowns must be high out of your mother fucking minds if you think this shit was in the least bit good. Never in my life have I been so utterly annoyed with a particular ad campaign. I actually believe this is more irritating than freecreditreport.com commercials. That first fairy, Stephen I think his name was, is the last thing I wanna see after working a 10 hour day on an oil rig. And what's the deal with him silently staring at you on the bottom of the screen? I'll tell you what, that little faggot comes around my part of town pullin that kinda shit, his face would meet a soldering iron real quick. Christ, I feel like Best Buy was trying to brainwash me with all those creepy tactics. I feel like the aim of the ad campaign is to develop a relationship between the viewer and the Best Buy employee, but the way that punk kid talks to me just makes me feel uneasy and actually a little nautious. No relationship is created, instead, I felt a strong disconnect with that little douchebag and began to view Best Buy as an evil and greedy corporation that attempts to brainwash innocent and naive civilians through their commercials. It was gayer than the volleyball scene in Top Gun. These ads are nothing more than an insult to the viewers intelligence. You may have fooled some gullible people (Scott and Jacob) but the truth is the majority of Americans, especially military families, will see right through this pathetic attempt to make Best Buy seem real and compassionate. They will see Best Buy for what it truly is, a ruthless and greedy corporate machine. And one more thing...that last guy looks like he has child porn on his computer.
Posted by: Jim Gaffigan | Dec 6, 2008 12:25:48 AM
dude, shut up. "oh let me cry cause i'm an unhappy man that needs anger management" grow up. honestly
Posted by: Me | Dec 11, 2008 12:15:10 AM
I agree... the best buy commercials are the lamest, most annoying thing I've ever seen. So sick of these new types of commercials that pretend to capture these special 'genuine' moments. They're creepy and insulting.
Posted by: mark | Dec 11, 2008 2:19:34 AM
Agree that they are insulting and turn me against the brand. They do not need to identify so deeply as to what this holiday will mean to some. We are all suffering in one way or another at this time of year. I am happy for those that will come home and see their families...however the best gift would be to be able to stay home. How can BB even suggest that the troops care as to a purchased gift let alone have the money to buy something for their family. This pisses me off. Blame the ad agency for coming up with the idea.
Posted by: lg | Dec 22, 2008 12:48:26 PM
