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Can't afford TV? Hey, flip books are similar! Flip books haven't been a major part of anyone's marketing efforts since, oh, probably the late 1800s. But with everyone cutting back their media budgets, custom flip-book maker Flippies sees an opportunity for the original motion pictures to make a comeback. "History has demonstrated that flip books are the ultimate recession-proof marketing tool," Flippies president Jeffrey Kay says. "Right now, flip books are to marketers what meatloaf is to comfort food." Though it has trouble with SAT-exam-type analogies, Flippies has built a solid business and boasts a client list (MTV, Subaru, L'Oréal, Puma, AT&T, etc.) any agency would be proud of. Its flip books, featuring "crystal clear clips of full motion video with a simple flip of a thumb," work nicely as interactive brochures, event giveaways and trade-show handouts. Sure, they've been around a while (they were invented in 1882 by Henry Van Hovenbergh of Elizabeth, N.J.), but Kay points out that they're "one of the earliest forms of interactive media on record." —Posted by Tim Nudd

October 6, 2008 in Non-traditional, Nudd | Permalink

Comments

so they have never gone forward to putting those pages on a paper spin with your finger wheel carousal and hung it from the ceiling?

Schade, Freunde, how old fashioned technology is so linear.

Posted by: | Oct 6, 2008 10:51:59 AM

The first nickel I ever earned,
I keep in a little silver frame.
It`s how I gave my company a name.
Reminding me how very far I came!

I was a
Maker of the silhouettes
Who made a small improvement -
A little book of silhouettes
That simulated movement!
Well, people seemed to like it.
Soon the money`s going clink
And I`m Buffalo Nickel Photoplay, Inc.!

Posted by: Jay Levitt | Oct 7, 2008 5:23:18 PM

I love flip books! How cool that they can be used as marketing collateral. Gives me a few cool ideas for clients. Thanks!

Posted by: Amy | Oct 7, 2008 9:35:45 PM

I was caring or so fair
for the surroundings of my broken down lair
that meant trimming back the greens
that needed to be tamed and lean

lifting one sodded patch
i removed all the hatch
and to my wondering eyes did appear
a dirt covered nickel which i now hold dear

Posted by: bodi workout from a swirling ipod | Oct 8, 2008 12:16:07 PM

flip books make me happy

Posted by: sandy | Oct 10, 2008 10:30:48 PM

by non linear I mean: make a zoetrope. Instructions on my web gallery. SInce I sway heavily toward the mac and iPod I made a body on mine. I did mine sensual, not sexy, mind you-there's a difference. Forget the jubbing act.

Posted by: Nancy Kra | Oct 13, 2008 5:30:42 PM

Flippies are the same thing as 100 years ago but use video footage......this company I came across called TruAction Flix has a patented flipbook that uses 4 scenes and looks like a video game controller. The video on the site is a NASCAR clip. Check it out http://www.truactionflix.com

Posted by: Rick | Nov 10, 2008 2:51:06 AM

We've worked with Flippies to create flip books for a few of our clients here, and their product is very good. Best flip books I've ever seen, without a doubt. They were very professional, helpful and creative. Don't think twice. http://www.flippies.com

Posted by: Nicole Cohen | Nov 14, 2008 12:58:58 AM

Also, flip books are an excellent addition to parties and events with A Little Scene Flip Book's mobile flip book studio!

Posted by: Mr. Flip Book | Nov 17, 2008 12:16:26 PM

I just checked out Truaction flix and WOW! Comparing both video's the Truaction one looks a lot easier for kids to use.

Posted by: Logan | Nov 19, 2008 11:21:23 PM

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