Get lost in Australia, say Baz Luhrmann ads
The new Baz Luhrmann-directed Australia tourism ads (one above, another here) might not connect too well with an American audience. Having a naked preteen dump silt all over you in bed comes with a prison sentence here in the U.S. Still, the campaign can't do any worse than the much-panned "Where the bloody hell are you?" effort. It should get lots of press, too, as it's tied in obliquely to Luhrmann's upcoming blockbuster film Australia (here's the trailer), in which an uptight tourist played by Nicole Kidman is charmed into going native by Hugh Jackman. The ads don't feature footage from the movie, but they do relate the same kind of transformative experience that Kidman's character goes through. Given the nature of these ads, the movie looks more like a benign version of The Ring. Either way, it can't be worse than Romeo + Juliet was. |
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First, the "naked preteen" jab is sophomoric and irrelevant. Second, the Aboriginal and Australian cultures consider walkabout a break from work, from life, from the stress...a sacred rite of passage where you get back to your roots and honor your ancestors. And it should be respected. With everything going on here in America, our financial crisis and political shenanigans, I know more than a few people who could use a walkabout. Starting with you.
P.S. I liked the "bloody hell" campaign.
Posted by: bloodygood | Oct 9, 2008 11:34:54 AM
Yeah, you racist asshole.
Posted by: Rob | Oct 10, 2008 3:06:44 AM
Could you be anymore ignorant? 'Walkabout' is not a "breal from work" it is an extremely important rite of passage central to the identity of the people. It is no different then using 'bahmitzfa' or 'holy communion' as some kind of advertising device, absoloutley disgraceful.
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