Make a baby with the Volkswagen Routan

Mybaby_copy Crispin Porter + Bogusky's bizarre campaign for the Volkswagen Routan posits that women are having babies in order to have an excuse to buy the vehicle. It's a nonsensical and probably offensive outing, if only because it stars Brooke Shields and that stupid talking Beetle with the worst German accent on TV since Hogan's Heroes was canceled. On the plus side, there's a Web-based Babymaker 3000 game, and I made a baby with—who else?—Jessica Alba! I uploaded her picture, but instead of using one of myself, I drafted David Duchovny. We look alike in a vague way that only I've ever been able to see. (Dim lighting is key.) Besides, Dave D's a sex addict, so I figure he won't mind if I get him a little more action. Whoa, the kid doesn't look half bad! Now, if only Jessie would return my calls.

—Posted by David Gianatasio

October 8, 2008 in Automotive, Crispin Porter, Digital, Gianatasio, Volkswagen | Permalink

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Yeah, I saw the print ad version of this and thought it was a joke!

You know how cool vans are, I just can't wait to have a kid to get one *rolls eyes*

Posted by: D.W. | Oct 8, 2008 11:17:18 AM

I saw the print ad in Parents magazine, but what I really wanted to say is I love the David Duchovny thing. I think I'll do it with Justin Timberlake and be Scarlett Johansson. Thanks for the ego boosting strategy!

Posted by: Liz | Oct 8, 2008 11:38:06 PM

Good god. The world is bursting at the seams with babies and VW wants to celebrate more fecundity to sell autos?

Dumkopfs.

Posted by: WandaGB | Oct 11, 2008 8:47:17 PM

That ad sucks - can't stand looking at it - CHANGE the station - I will never buy a VW

Posted by: JM | Oct 18, 2008 10:41:08 PM


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