MasterCard traces a hockey legend's scars
I usually hate commercials that use tough-guy sports metaphors. But this MasterCard spot by MacLaren McCann in Toronto "cuts" through the clutter in the most literal sense of the word because of its focus on the pain, sacrifice and humanity behind every true sports icon. A hockey legend's many surgical scars from his playing days trace a humbling "timeline" across his skin. At the end, the player simply sits in the locker room alone, a poignant image of a man who earned his accolades by paying the painful price many times and always skating back onto the ice for more. It's Bobby Orr, but he's never ID'd, implying that his hard-earned achievements outlive the fleeting fame. Besides, in Canada, they'll know who he is. —Posted by David Gianatasio |
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October 17, 2008 in Gianatasio, MacLaren McCann, MasterCard, NHL | Permalink |
Comments
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The ad is pretty good. How they created the MasterCard logo at the end is fabulous.
Posted by: Stefan | Oct 17, 2008 3:27:31 PM
Hey David I agree with you; usually the those type of Ads are really cheesy. This one is amazing! Who did it?
Dwayne.D.C.Tucker II
Nassau,Bahamas
Posted by: Dwayne.D.C.Tucker II | Oct 19, 2008 9:14:16 PM
Still, the "scar used as timeline" concept is pretty damn old and overused.
Although some might say timeless.
Posted by: Bob | Oct 20, 2008 9:10:43 AM
Feels like a print ad made into a TV spot.
Posted by: Marcus | Oct 20, 2008 11:36:53 AM
credits:
Title: Timeline
Client: MasterCard Canada
Agency: MacLaren McCann, Toronto
Group Creative Director / Art Director: Robert Kingston
Group Creative Director / Writer: Wade Hesson
V.P./ Dir. of Broadcast Services: Franca Piacente
Producer: Angy Loftus
Group Account Director: Ryan Timms
Account Executive: Emily MacLaurin-King
Production Company: Suneeva, Toronto
Director: Laurence Thrush
Executive Producers: Geoff Cornish, Michi Lepik-Stahl
Producer: Gene Walker
Director of Photography: Gary Young
Editorial: Panic and Bob, Toronto
Editor: David Baxter
Visual Effects: Crush, Toronto
Lead Compositer: David Whiteson
Compositor: Pat Moore
Executive Producer: Jo-ann Cook
Producer: Debbie Cooke
Music: Vapor, Toronto
Posted by: glossy | Oct 20, 2008 12:47:36 PM
Great Ad! Great Job on the Effects. Nicely done David.
Posted by: As Liberal as they come | Dec 29, 2008 9:13:32 PM
