Maybe Hanes, not MJ, needs a new sidekick
Thanks to daytime TV, I get to see Sarah Chalke shake her ass about 12 times an hour to prove that Hanes won't ride up my crack. But it wasn't until this weekend that I witnessed Michael Jordan and Charlie Sheen's Hanes-inspired shenanigans (which, yes, have been airing for a while). Spots by The Martin Agency here. The premise seems to be that Michael Jordan is awesome and other people are totally into talking underwear with him. Michael is there all like, "You people are crazy." Shockingly, this has been going on longer than Jordan has been retired. Before Sheen (chosen by Hanes despite the nuclear press fallout after his divorce from Denise Richards), there was Cuba Gooding Jr., and before Cuba was Kevin Bacon, Matthew Perry, Jackie Chan and ... oh my God, Jordan has been endorsing Hanes since 1993. Which means I must have seen a Michael Jordan Hanes commercial before now. Thing is, I can't remember a single one. I remember Michael with Nike, Gatorade, Ball Park Franks and Wheaties. So either Hanes is doing a breathtaking job targeting men's shows, or his Airness has oversaturated himself by endorsing too many brands. All I'm saying is, maybe it's time they got their Hanes on someone else.
—Posted by Rebecca Cullers
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October 13, 2008 in Cullers, Fashion, Hanes, Martin Agency | Permalink
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Comments
I'm pretty sure the reason why MJ has been pimping underwear since 1993 is due to a lifetime contract. I'm pretty sure Hanes was the first endorsement deal a young MJ signed on with.
Obviously, Hanes has gotten more than their money's worth out of the deal which is why now MJ plays such a reduced role. It seems Jordan is basically saying: 'yes, i'm contractually obligated to show up on set, but you're going to get someone else to deliver the line of copy about the comfort-soft-waistband.'
Posted by: G | Oct 13, 2008 3:15:19 PM
I'm okay with the Sarah Chalke ads. Really.
Posted by: J-Doug | Oct 14, 2008 12:34:35 PM
What the hell happened to the Martin Agency? Didn't they used to be, like, good?
Posted by: A Concerned Reader | Oct 14, 2008 4:22:21 PM
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