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Nike sets a collision course for its NFL stars
David Fincher directed this epic new Nike commercial, titled "Fate," in which NFL players LaDainian Tomlinson and Troy Polamalu are literally born to pummel each other in a football game. Polamalu, it seems, has had long hair since his days in the womb. Wieden, Nike and Fincher have teamed up before, of course, notably on the Nike Gridiron stuff from 2003. |
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October 14, 2008 in NFL, Nike, Nudd, Sports, Wieden + Kennedy | Permalink |
Comments
I love this spot, so much attention to detail.
Posted by: David | Oct 14, 2008 12:26:17 PM
Did anybody notice the Reebok logos prominently on both players NFL jerseys near the end of the spot? Can't decide who that works better for.
Posted by: Chris | Oct 15, 2008 6:26:09 PM
The NFL won't allow anyone to alter their uniforms. So if you want authentic NFL uniforms, you're going to have to live with those little Reebok logos on them because they have a contract as the official uniform provider. What's cool about Nike is that they rise above that and still produce one of the best ads of the year while remaining authentic down to the details of real life.
Posted by: duh | Oct 16, 2008 4:10:25 AM
