Slow down, you move too fast, says lottery

Three new Minnesota Lottery spots from Colle + McVoy (see them here, here and here) tout a new long-playing game, and show people expressing their jubilation in ... agonizingly ... super ... slow ... motion. The librarian's swingin' earrings are cool, though. They go back ... and ... forth ... and ... back ... and ... forth ... and ... back ... and ... actually, they're not so cool. These ads are pretty tiresome, in fact (kind of like this post). The Xbox ads we posted yesterday had super-slo-mo footage, too. Is it making a comeback? Let'sspeedthingsup,ok?

—Posted by David Gianatasio

October 3, 2008 in Colle + McVoy, Gianatasio, Lotteries | Permalink