42 Below vodka gives up on sense entirely
When you work at Kraft Foods and your boss tells you Kool-Aid is better than freshly squeezed orange juice, he's trying to get you to "drink the Kool-Aid." When an agency called The Glue Society makes an incredibly esoteric spot for the most generic of products (vodka—aka, pure alcohol mixed with water), and they tell you (in the inane tagline) they did it "Because we can," are they trying to get us to "sniff the glue"? The marketers at 42 Below, a New Zealand vodka, must have been high when they approved this ad. It can't be enjoyed any other way. Take my word for it, and sniff some of this Elmer's—it smells like roses. |
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November 14, 2008 in 42 Below, Glue Society, Greenfield, New Zealand | Permalink |
Comments
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ha-ha-ha, I love this! It's artistically shot, and indeed, makes no sense at all. All vodka advertising is ridiculous, like perfume advertising, this ad just revels in that ridiculousness.
Posted by: dan deluca | Nov 14, 2008 9:44:13 PM
I see one of your tags is "Glue Society." If they are behind this, that explains a lot.
Posted by: Andy Jukes | Nov 14, 2008 9:50:53 PM
