Anti-drug ad campaign is now also anti-bug
McKinney has whipped up a handful of new Above the Influence anti-drug ads for the ONDCP starring oversized animals and insects dressed as humans. See all three ads here. The one above shows a pair of slug buddies about to do some serious lines of salt. In the others, a couple of rat-girls prepare to pop some Rat-X, and some slacker wasps get set to inhale some bug spray. The headline on each ad reads, "What's the worst that could happen?" To answer that, Copyranter points to Cecil Adams of Straight Dope fame, who suggests that, in the case of the slugs, the worst that could happen would probably involve the "hiss of desiccating slug fluids." Adams suggests a good alternative is "to put out a pie tin filled with a half inch of beer. The slugs drink the beer, pass out, and drown." But then that would probably be alcohol abuse. |
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November 18, 2008 in Anti-drug, McKinney, Nudd, ONDCP | Permalink |
Comments
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Those are some hardcore slugs.
Posted by: Lbug | Nov 18, 2008 5:44:51 PM
I just wonder how effective this approach actually is to curbing teen drug use. They already know these drugs are dangerous, they already know that they could die, so is pushing this "danger" aspect going to help at all? I think the "forbidden danger" is actually part of the appeal for these teens. Another approach would be more effective.
Posted by: Chris Yi | Nov 19, 2008 12:25:53 AM
I see that Above the Infulence is moving to hard drugs. But this puts things into absloute death...not highly possible death, making them inplausable...Part of the thrill is cheating death...the point that doing hard drugs is a good way to die on the spot is just a little out of whack for the smarter teenage mind...the DRUGS KILL!!!!111 thing may have worked with 1980s teens but people have matured and weigh the risks. Making this ad a little pointless. A better variant on this them may be the bug people trying to mainline a bug zapper or something less obvious than something that is 100% fatal...the DRUGS KILL! thing is better left with Just Say No.
Posted by: | Nov 19, 2008 1:41:07 PM
this sucks
Posted by: hello | Nov 23, 2008 8:43:57 PM
