Canadian ALS spot sets a new bar for grim
This is one emotionally jarring PSA by Lowe Roche for the ALS Society of Canada. The family images and children's song "Head and Shoulders" start out fast-paced and joyous, then somberly slow to a crawl as the spot progresses, mirroring the way the disease ravages the human body. The shot of the dad, so animated in the early scenes, struggling to walk stiffly down the stairs, his face set like a mask, is truly heartbreaking and not quickly forgotten. Sure, we're being manipulated, but whoa! That guy's shambling advance is intense! Make a donation here. |
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November 11, 2008 in ALS Society of Canada, Freaky, Health, Lowe, PSAs | Permalink |
Comments
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Whoa. It's going to take me all day to recover from that one. Nice work. My initial impression was to lighten it up a little - please - but, you know what? That's not the point of the spot. Rough, but effective.
Posted by: copyguy | Nov 11, 2008 8:48:25 AM
Knowing someone who died from ALS, that was a disturbingly accurate portrayal of the deterioration.
That didn't make it any easier to watch.
Posted by: Swifty | Nov 11, 2008 1:57:32 PM
whoa. i felt that one right in the gut. kudos to adfreak for including the clickthrough to donate.
Posted by: katrina limbaugh | Nov 11, 2008 2:50:20 PM
great job Lowe Roche. and adfreak.
Posted by: very moving | Nov 18, 2008 2:34:15 PM
Wow.
...I admit, I cried a little.
Posted by: badfae | Dec 19, 2008 5:34:57 PM
