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Chevys handle nicely through wedding cake
Cake is a big thing in auto ads lately. Last year, Fallon London baked up that sedan-shaped cake for Skoda. And now we have this McCann Argentina spot in which a pair of twentysomethings drive their Chevy Spark through a giant wedding cake. The meaning of the stunt is unclear, but it probably has something to do with rebellion. The tagline is, "Life has just begun." |
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November 21, 2008 in Chevrolet, McCann Erickson, Nudd, South America | Permalink |
Comments
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The stunt makes sense is you are Argentinian.
Traditionally, the Argentinian bride and groom must eat the entire wedding cake in front of friends and family for good luck.
By driving on the cake they are throwing off the shackles of convention. Wonderful.
Posted by: Grindle | Nov 21, 2008 12:22:29 PM
Could this be due to the awesomeness that is http://cakewrecks.blogspot.com?
Posted by: J | Nov 21, 2008 3:55:03 PM
ahuahuhuauhahua
Great!
Posted by: Brenner Cruvinel | Nov 23, 2008 4:57:07 AM
Looks like an interesting idea. I think young Argentinians might go for it...
Posted by: david eisaiah engel | Nov 24, 2008 3:58:05 AM
Very fun ad. Does anyone know the song they've used in this spot?
Posted by: Random Sky Guy | Nov 24, 2008 3:42:03 PM
