CiCi's sprinkling death, disease on its pizzas

CiCi's Pizza touts its "Five bucks and change" value menu in new spots by Deutsch/LA. The ad above calls to mind a '90s-style alien autopsy video, which might not be the best strategy for a food place, as such procedures are commonly used to determine the cause of death. What killed the Martian, Scully? Was it ... CiCi's? Apparently not, because the being still has five bucks in change in its fanny pack. A second commercial takes place in a vet's office. No, the dog's not sick from eating at CiCi's. It swallowed a $5 bill, which the vet then suggests its owner use to buy pizza at the chain. How hygienic. Thankfully, the guy's not licensed to treat humans. A third spot takes place on a game-show set. Despite the unappetizing set-ups, these ads do underscore the fact that "change" is indeed sweeping through the land: If you can get a pizza for $5, the Democrats must be back in power.

—Posted by David Gianatasio

November 5, 2008 in CiCi's, Deutsch, Gianatasio | Permalink