Enjoy the text-heavy trainers at Gold's Gym
There are several lessons to learn from McKinney's campaign for Gold's Gym. First, these places play excessively loud music, ranging from rave/disco and thrash-rock to Italiano, all of it brain-numbingly bad. Also, too many leg lifts make a person hallucinate and see troubling messages with each rep: "pressure," "critics, "cynics," "your own doubt." Yikes, I'm not getting on one of those things. Finally, everyone in the place is in much better shape than I am, except for that beefy guy in the "Anti-Pasta" spot. He looks angry and stupid, like he wouldn't have anywhere near enough IQ points to "know [his] own strength." So, I'm gonna pass on a membership. One wrong look, and that big ape's liable to snap me in half like a twig. —Posted by David Gianatasio |
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November 21, 2008 in Fitness, Gianatasio, Gold's Gym, McKinney | Permalink |
Comments
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Knowing someone who owns a Gold's Gym their memberships are suffering from their aggressive intimidating musclehead image and Mckinney's Ads do nothing to help reverse this image. Not to mention they are terrible spots.
Posted by: | Nov 22, 2008 12:01:51 PM
This tastes like the 24 Hour Fitness funny t-shirt ad campaign...only less funny with a slight pessimistic tone.
Posted by: Christina | Nov 22, 2008 7:13:39 PM
The woman doing sit-ups has bad form and is "old school". And I can do sit-ups a home … show me why it's worth being a member at this gym.
Posted by: A. | Nov 22, 2008 9:58:23 PM
Looks like these spots came straight out of Ad School.
Posted by: dDube | Nov 23, 2008 7:01:51 PM
I wish there were a Gold's near me,
so some of the roid-heads would vacate my gym and I could workout in peace.
Posted by: Brynne | Nov 24, 2008 10:28:01 AM
This ad shows nothing of what their facilities offer. The equipment and gym they show look very outdated. With this influx of new wave workout options and home gyms, Gold's should have focused more on what seperates them from other gyms. This commercial is too generic and any fitness company could put their logo in front of Gold's logo and no one would no the difference
Posted by: JCook | Nov 30, 2008 8:08:34 PM
