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Gap not really getting us in a holiday mood
Holiday sales are projected to be way off this year, but Gap makes things worse with a yuletide Web video campaign called Merry Mix It. We get "unexpected" combinations of celebrities performing carols and such. In one clip, Jason Biggs, Romany Malco and Freddy Rodriguez deliver a rendition of "We 3 Kingz" (their "hip" spelling) by jamming on bellz (my not-so-hilarious riposte). I tried telling myself that Gap was attempting a "so-bad-it's-good" effect, but they clearly intend these spots to be taken seriously. Worst of all: the clothes. It's like a Rankin-Bass special exploded. And yes, I'm a big Scrooge—but who dresses like this? Ultimately, Gap might have accomplished what even Mariah Carey's holiday album failed to do: They murdered Christmas. Thanks, Gap! |
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November 14, 2008 in Christmas, Gap, Gianatasio, Web video | Permalink |
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The line about 'a Rankin-Bass special exploded' made laugh so hard Diet Coke came out my nose!
An obscure reference for a lot of people, but so spot-on funny.
Posted by: steve hartley | Nov 14, 2008 12:16:15 PM
I have to disagree with you on this. I went to the Gap Web site to watch just one of the ads and I caught myself watching every single one of them! It doesn't kill Christmas...it brings a modern, hip beat to it. However, I think the assortment of celebrities is random and that they could have replaced a few of them with more famous celebs (I failed to recognize half of them). Not only did the ad entertain me...it did what it intended to do- interest me in the clothing. I'll be browsing their clothing online in just a few short moments. I also like that they have chosen to advertise more online, because we all know that is where people are turning to now to do virtually everything. However, I think they would benefit from showing these specific ads on TV- they are funny and highly entertaining and would attract the audience that isn't quite computer reliant these days.
Posted by: Erin I. | Nov 14, 2008 9:35:23 PM
