« Droga5 outdoes itself with 'Bike Hero' viral | Main | AKQA turns in its agency membership card »
Get tested for STDs, before the bees arrivePublic-health posters like this one (see a larger version here), promoting Minnesota's effort to prevent the spread of sexually transmitted diseases, serve two good purposes. The obvious one: They raise awareness among people who have or are especially at risk of getting a particular disease. The less obvious one: They put life in more cheerful perspective for people who don't have the ailment and believe they're unlikely to get it. The first function is more urgent, of course, but the second—which often affects a larger number of people, depending on the disease—is not to be sneezed at in these troubled times. You may be feeling down about the economy, your shaky job, whatever. But at least pertinent body parts don't feel like they're being stung by bees when you urinate. Give thanks to Minneapolis-based agency Russell Herder for having brightened your day in this manner. —Posted by Mark Dolliver |
|
November 24, 2008 | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
I think this print ad does a great job of raising awareness to those who may be at risk of sexually transmitted diseases. The visual, the urine cup full of bees stresses the ads strategic message well. This is definitely the most creative ad for the prevention of sexually transmitted diseases I’ve ever seen. The body copy, “Don’t wait ’til it hurts” is very powerful next to the container full of bees. Overall, I think this ad will appeal to its target audience.
Posted by: Joey S | Dec 1, 2008 10:56:19 PM












