HoneyShed trying hard to find some friends
I freely admit I'm obsessed with HoneyShed. The Publicis-backed Internet shopping channel from Droga5 and Smuggler is such a different idea, often bizarre and always interesting, and one I've tried to put in perspective recently. One part of the site's relaunch last week I didn't get to cover in detail: its embrace of social media. HoneyShed started following me on Twitter, after already adding me as a friend on Facebook. For me, HoneyShed's success or failure is pretty straightforward: It has to build a sizable audience before advertisers will buy into the concept. The company says it will get to 550,000 users in month's time. Early signs are it has a tough row to hoe. Quantcast still can't find signs of an audience, HoneyShed has a pedestrian 122 followers on Twitter, and the HoneyShed blogs have tumbleweeds blowing by them, drawing few comments to posts. What's more, the only blogs that are talking up HoneyShed are those devoted to marketing and advertising. Is this a bad sign, or is it simply too soon to tell? —Posted by Brian Morrissey |
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November 20, 2008 in Droga5, HoneyShed, Morrissey, Smuggler | Permalink |
Comments
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I bought some nice underwear on the site once.
Posted by: Edu | Nov 20, 2008 11:04:14 AM
Thanks for sharing, Edu. Now I can sleep at night.
Posted by: Goddard Bolt | Nov 20, 2008 12:44:03 PM
I picked up a nice pair of chaps and a riding crop.
Posted by: | Nov 20, 2008 1:34:29 PM
I once got arrested for picking up a nice pair of chaps on Sunset Boulevard -- but only one of them had a riding crop.
Posted by: A. John | Nov 20, 2008 4:19:44 PM
i'm with you brian. i'd love it to be a roaring success just to piss off the haters.
Posted by: vinny warren | Nov 21, 2008 2:47:03 PM
Vinny,
You did one Bud campaign, eons ago. You are far from a "roaring success." Love realty dude.
Posted by: What? | Nov 21, 2008 5:51:07 PM
one more than you did. dude. ;-)
Posted by: vinny warren | Nov 22, 2008 12:37:09 AM
i don't think there's enough people in advertising to support honeyshed because people outside of advertising will never care enough to go to the site. good luck. not a hater, but a realist.
Posted by: johnny boy | Dec 1, 2008 7:20:05 AM
The good folks at Publicis need to cut their losses now. Pull the plug. Hire web savvy people next time that understand e-commerce, not Smuggler. Just cause they pulled a web prank with Marc Echo doesn't mean they understand web consumers. Beletic - go back to making music videos with the Black Eyed Peas.
Posted by: What? | Dec 1, 2008 7:25:55 AM
"What?"--- Is pretty much a hater.You don't have to like Honeyshed, I don't. But all those side comments about proven successful people, lame.
Posted by: sashagurl08 | Dec 22, 2008 2:27:43 PM
