Humans with big cat heads invade Australia
Advertising's embrace of human beings with giant cat heads, which originated in Holland, has moved to Australia via this new Toyota Corolla work from Publicis Mojo in Sydney. According to the agency, the campaign "tells the story of a kitten headed hero who battles a gang of feral baddies" in an abandoned shopping mall, then scoots away in his sporty Corolla. "The ambitious production was a combination of very well rehearsed fighting sequences, and real, cuddly kitten heads." The campaign will play out online with an animated graphic novel in three pun-heavy parts: "9 Lives and Counting," "Landing on All Fours" and "The Sound and the Furry." |
|
November 7, 2008 in Australia, Automotive, Nudd, Pets, Publicis, Toyota | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
that was weird.
Posted by: Zackery | Nov 7, 2008 5:32:19 PM
Hmmm - first thoughts as someone who hasn't been in the business for 20 years - jeeez these cats are having fun today - but then, imagine the catfights getting something like that approved
Posted by: John Newton | Nov 10, 2008 12:08:41 AM
I think it's an strong idea to have an entertaining, action-based commercial to communicate the idea of "packed with a lil' action," and the commercial made the claim feel very believable. I feel like the idea of action is a strong fit with the car, and something that no other company is doing at this very moment (though it has definitely been done before...BMW films??) I just am not sure why it was necessary to have kitten heads, other than to differentiate from the BMW efforts.
Posted by: Claire Dalton | Nov 11, 2008 4:47:36 PM
Are all the bad cats black? Seriously?
Posted by: Jen | Nov 13, 2008 6:03:15 PM
