I'll have a whole load of Pabst Blue Ribbon

This old-school Pabst Blue Ribbon ad has one of the most schizophrenic voiceovers I've ever heard. The poor announcer keeps asking himself, "What'll ya have?" And responding in the same voice. Even the animated couple watching the boxing match sound like him. I can imagine the poor woman whose voice occasionally graces the jingle having to shove her demented partner out of the way so she can get to the microphone. The effect is so unsettling that it's hard to pay attention to the ad itself. Which is a shame, because that self-pouring glass would have caught on if they hadn't been too busy wrestling that announcer into the straitjacket to market it properly.

—Posted by David Kiefaber

November 21, 2008 in Alcohol, Kiefaber, Pabst Blue Ribbon, Vintage | Permalink