Lego brightens the boring old fashion show

Your average fashion show is fascinating in content but boring in delivery. The same lighting, the same models, the same electronically mixed music pounding down on the runway. The idea is to focus on the clothes, but if that's true, why bother sticking them on hot, skinny chicks to begin with? Some designers break away by covering their models' faces or hiring unconventional models. But designer Jean-Charles de Castelbajac shatters the paradigm by displaying his new spring/summer 2009 collection in an animated Lego fashion show titled "Plastic Architecture." The show was brought to life by France's Four-H and The Lego Group. If you're wondering who would wear such kitschy pop-culture duds, Katy Perry snagged headlines at the EMAs (MTV's European Music Awards) by wearing this Obama dress from Castelbajac's collection as one of her 12 costume changes. Maybe Lego needs to start collaborating with Bravo instead of Lucas Arts. I'd buy Lego Project Runway over Lego Star Wars any day. Via Adverblog.

—Posted by Rebecca Cullers

November 26, 2008 in Cullers, Europe, Fashion, Lego | Permalink