Nature thanks you for unscrewing America

How many arms does it take to screw in an environmentally friendly light bulb? In this Unscrew America spot, the answer is one, and it belongs to Zack and Miri Make a Porno star Elizabeth Banks. But she has eight backups on hand, so to speak, in the form of perhaps the most adorable and disturbing special-effects octopus ever created. John Lutz of 30 Rock does a good job voicing the creature, whose gestures and facial expressions are priceless. Still, I wanted to pet and kill the thing at the same time. According to the client, the goal is to show nature directly thanking people for helping to reduce energy consumption and protect global ecosystems. And yet, the octopus rudely shoots ink ("mostly," he cheekily informs Banks) onto the carpet at the end of the spot. So, nature "thanks" us by polluting our environment?! I'm hitting Legal Sea Food for calamari tonight, just to teach "nature" a lesson.

—Posted by David Gianatasio

November 3, 2008 in Environment, Gianatasio, PSAs | Permalink

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What the hell does an octopus> have to do with a light bulb?

How about a happy little moth, thanking her for a light to flap around all night long at a fraction of the cost and energy usage?

Octopus? Ten pounds of duh in a five pound sack!

Posted by: Warren | Nov 3, 2008 2:35:28 PM

There are some ads that are so good they take your breath away and leave you speechless. Then there are some ads that are so bad they take your breath away and leave you speechless.

This is the latter.

Posted by: Thom | Nov 3, 2008 6:52:58 PM


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