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The Christian right might not like this spot

Priests

Ah, those wacky, progressive Swedes. The Stockholm-based fashion house Bjorn Borg, which makes clothing, shoes, eyeglasses and such, has released a commercial in which two male priests are married in a church by a female priest. At one point, the men of the cloth swap some spit. The theme of the campaign is "Love for all." The swingin' firm has launched a dating site (I'm guessing Anna Kournikova's not using it) and plans to introduce "Lucky Underwear" in the near future. The impious effort comes as the company's namesake is generating some press by playing in big-money exhibitions in Asia this week with '80s nemesis John McEnroe and current racquet kings Roger Federer and James Blake. None of them smooched after their matches, in case you were wondering. Also, since I'm almost certainly going to hell just for watching the spot, I'd like to add one more thing: That lady priest is kinda hot.

—Posted by David Gianatasio

November 25, 2008 in Bjorn Borg, Europe, Gianatasio | Permalink

Comments

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Amazing ad! Lets hope that Bjorn Borg will not end up pulling this ad in response to various hate groups complaints.

Posted by: Annie | Nov 25, 2008 12:03:48 PM

great point...but it seems like stirring the pot to stir the pot...don't see how it sells clothes.

Posted by: glenn | Nov 25, 2008 3:19:50 PM

Björn Borg is Swedish. We have a dating show for farmers (reality show) where a gay man is currently "competing", housing 4 other gay men vying for his attention.

No backlash. Let's just say I don't think Björn gives a rat's ass what some bigots might think.

Posted by: Philip Wester | Nov 25, 2008 6:20:33 PM

I heard they did an Islamic version? Is that true?

Posted by: Tom Messner | Nov 25, 2008 7:56:34 PM

Doubt it, in islam EVERYTHING is sacred, its blasphemous just even translate the Koran into english from Arabic. That's just the way Islam works...what happens in Mosque stays in Mosque. So yeah no.

Posted by: glenn | Nov 26, 2008 10:55:09 AM

Borg may be Swedish, but he pays his taxes in Monaco. There are some things he does give a rat's ass about.
Edberg also went into tax exile, the only person in history to seek tax asylum in the UK.
Wilander may have moved to Connecticut, figuring lower taxes there than New Jersey or Malmo.
If the gay farmers win a pile of money on the reality show, they too will go looking for a place to keep it.


Posted by: Tom Messner | Nov 26, 2008 11:00:12 PM

The "Christian Right" might be offended? It's more like everybody who is Catholic being offended. The title of this story shows how out of touch you are with mainstream society. You are the one on the fringe, not the other way around.

Posted by: Mike | Nov 29, 2008 10:29:31 PM

The Spirit which has been regarded last by Christianity will be first, while the letter and the interpretations of men will be last.

Christians that are veiled by the deluding influence of scripture and that do not get their truth from the Spirit will always reject prophets that get it from the Spirit. The hurricanes, tsunami and many other events were predicted as early as 1993 and even the LA train crash was predicted 13 days prior in order to reach those lost behind a veil of interpretation called Religion.

http://www.stephentree.com/predict1.htm

http://www.stephentree.com/whirlwind.htm

http://www.stephentree.com/new.htm

Posted by: Steven Spence | Dec 25, 2008 9:32:42 PM

Couldn't those have been intended to be priests of the Church of Sweden, not Catholic priests?

They don't have gay marriage in Sweden yet, but the Church of Sweden supports its passage.

It could look like a Catholic ceremony, but it could easily be a Swedish one (they might be using the same spot in Sweden).

Posted by: Mario | Jan 6, 2009 7:27:55 PM

This was on Facebook and they pulled it.

Posted by: john | Mar 24, 2009 8:17:38 PM

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