Unofficial Zune spot redefines 'spray paint'

When Microsoft hopped into bed with Crispin Porter + Bogusky, many of us hoped the lovechild would be some kind of freakish sideshow abomination that would polarize the ad world. Instead, people ended up split between "eh" and "meh." So, it was with a strange sense of fulfillment that I watched this disturbing unofficial viral ad for Zune, created by directing duo Sibling Rivalry. Now that CP+B has been handed Microsoft's also-ran MP3 device, maybe they'll be able to pull something equally innovative out of their ass.

—Posted by David Griner

November 21, 2008 in Griner, Microsoft | Permalink

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That was disgusting. What were Microsoft's ad people thinking?! I was so disturbed by the first 1.15 seconds of ad that I didn't even want to know what it was selling, much less want to go out and buy it.

Posted by: Christina | Nov 22, 2008 7:07:23 PM

So basically they're saying their product is a piece of crap?

Posted by: Meghan | Nov 23, 2008 1:02:46 PM

By far the best commercial I've seen for any Microsoft product

Posted by: Chris | Nov 23, 2008 4:23:55 PM

That was amazing!

Posted by: Dusting | Nov 24, 2008 2:26:16 PM


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