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Wipe your backside with Mr. Alec Baldwin
Modernista! is rolling out (ha ha!) a toilet-paper-based promo for 30 Rock in The Netherlands, where it airs on Comedy Central. I dunno. I'm holding out for Tina Fey. —Posted by David Gianatasio |
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November 14, 2008 in Europe, Gianatasio, Modernista! | Permalink |
Comments
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This seems a good use for his image.
Posted by: jeremy | Nov 14, 2008 1:04:07 PM
Not very effective marketing in my opinion. Placing ads on toilet paper or Kleenex or even trash bags need to have a perfect message to market match or they won't work. For example, a trash pickup company called Trashout could advertise on the outside of a trash bag with some results. This is a perfect message to market match. The first step on throwing out trash is usually to place it in a trash bag first. It also keeps your product within your customers mind each time they put a new trash bag lining in, so that when they have a need to remove trash from their home, Trashout will be the first company that comes to mind.
Putting someones face on toilet paper is not a good message to market match. Even if the message is that the guy on the toilet paper is a real jerk, marketing statistics show that it doesn't work. Now if the toilet paper had a picture and sales pitch for Hemorrhoidal ointment that would be a better message to market match.
Some of you might be thinking that Baldwin is a Hemroid and yes, that's funny. But humor and cleverness are almost never awarded in marketing because it is so hard to find just the right balance between humor and motivating someone to buy, or in this case watch, a program. Marketing statistics reveal that humor does not even break into the top 15 psychological motivators.
Posted by: Lance Jepsen Author of Internet Marketing | Nov 14, 2008 4:23:58 PM
Shouldn't that be Gary Koepke face
Posted by: | Nov 14, 2008 8:29:38 PM
I woukd use it to TP peoples houses. Alec is too good to wipe my arse!
Posted by: courtney | Nov 14, 2008 10:35:40 PM
I'm holding out for the Tina Fey version as well, and maybe even Tracy Morgan.
Posted by: Abby Elliott | Nov 15, 2008 3:25:05 PM
Please have a Will Arnett...COME ON!
Posted by: Stuart Foster | Nov 17, 2008 8:41:41 AM
Whoever did this is a rude, thoughtless little pig.
Posted by: Somebody | Nov 17, 2008 1:20:59 PM
I want some of that paper!
Baldwin is a badass, straightshooting guy. This leads me to believ his image would be perfect for cleaning feces.
Posted by: MooglyWoogly | Nov 20, 2008 6:17:16 AM
But humor and cleverness are almost never awarded in marketing because it is so hard to find just the right balance between humor and motivating someone to buy.
Posted by: polo ralph lauren | May 25, 2009 4:13:48 AM
useful information, thanks
Posted by: babolat pure drive | May 25, 2009 4:14:49 AM
