Adobe shows off CS4 with cycle-of-life spot

If Dane Cook's character in the wildly successful Web series "You Suck at Photoshop" taught us losers anything, it's that Adobe knows how to advertise in the post-advertising age. (Yes, in case you didn't know, that whole thing was a big ad.) The company's latest video is the animated narrative above, showing a seed's journey through the cycle of life. The spot, which advertises Adobe's CS4, already available for purchase online, not only tells a story but does so using the powers of CS4. Just like "You Suck at Photoshop," "The Seed" wows the audience while displaying some of the basic characteristics of the product. Unlike "You Suck at Photoshop," nobody is called an idiot in "The Seed," and Dane Cook doesn't get arrested by a S.W.A.T. team. UPDATE: Due to some confusion about "YSAP," I dug a little deeper and talk to the agency responsible, Big Fat Brain. Turns out Big Fat Brain was hired to produce "YSAP" by My Damn Channel, not Adobe. Adobe was just an incidental beneficiary. Mea culpa in that factual error. However, through "YSAP," Big Fat Brain developed a relationship with Adobe, which resulted in another Web series, "Agency of Record." As for whether it was Dane Cook in "YSAP," well, the agency won't say. Was it Dane Cook? Brian Cook? A great dane? Jabba the Hut? We'll never know.

—Posted by Jeremy Greenfield

December 4, 2008 in Adobe, Greenfield, Software | Permalink