BBDO, VW give birth to beach-bum dogfish
The auto industry is so bad these days that Volkswagen has apparently gotten into the side business of animal cross-breeding. This odd Brazilian commercial from Almap BBDO for the VW SpaceFox stars that most unlikely of spokescreatures: the dogfish. As in, half dog, half fish. He's a playful, energetic fellow who probably tastes like chicken. The connection to the car is a bit confusing, though. It's not a hybrid; I guess it's a crossover. According to the tagline, it can be "anything you imagine." Here in the U.S., the ad could be tailored to sell a certain brand of great Delaware beer. UPDATE: Almap BBDO e-mails us with an explanation: "SpaceFox is a spacious car. You can fit in whatever you fancy. All you can imagine. Including a dogfish." |
|
December 17, 2008 in Automotive, BBDO, Freaky, Nudd, Volkswagen | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
The Montauk Monster.
Posted by: BlurtNYC | Dec 17, 2008 2:13:32 PM
Not a brazilian add. German one.
Check the final words below Volkswagen's logo: "Das auto".
Posted by: Renato | Dec 17, 2008 7:27:03 PM
It's definitely creepy, but it's subtle enough to catch you off guard, so they probably get a repeat view or two on that alone. Plus, the add has great pass-along value as well.
I'd love to see them extend this and actually sell a dog costume that includes the tail and maybe a fin or two!
Posted by: Cory O'Brien | Dec 19, 2008 2:19:47 AM
The DogFish is freaky BUT thank goodness, VW finally got rid of Brooke Sheilds and her nonsensical/completely annoying/POINTLESS ads for them. She's never been very pretty to me anyway.AND her claim to fame equates to Child Pornography. Both "Pretty Baby" and "The Blue Lagoon"...Veru superficial personange at best.
Posted by: TheRage | Dec 28, 2008 10:56:20 PM
The ad is Brazilian. "Das Auto" is a world signature of VW and it's been used in Brazil as well.
Posted by: Marcelo | Jan 6, 2009 8:33:26 AM
I like to a drives car-bmw verymuch Because it's good!!!!
http://www.car-bmw.fusionthai.net
Posted by: sampan | Jan 10, 2009 6:25:54 AM
They use "Das Auto", worldwide, to tell us its a car engineered and built in Germany.
Posted by: Superpanic | Jan 12, 2009 10:08:33 AM
