Giving to a food bank is always fashionableLeo Burnett did this decent pro-bono campaign for the Greater Chicago Food Depository, featuring photos of models lounging around sensuously with various grub. The theme is, "Food shouldn't feel like a luxury." The TV commercial below is perfectly ludicrous, and refreshingly comical for the PSA sector. It's easy to donate to the food bank as well: Just text MEALS to 90999 to give $5. The ads are running on CTA trains and buses and other outdoor spaces through New Year's Eve. |
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December 23, 2008 in Leo Burnett, Nudd, PSAs | Permalink |
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Not bad at all...for once an American PSA with weight behind it. :)
Posted by: glenn | Dec 23, 2008 5:50:39 PM
Not bad at all...for once an American PSA with weight behind it. :)
Posted by: glenn | Dec 23, 2008 5:50:40 PM
I love these. The peanut butter and jelly sandwich with that suit is pretty brilliant.
Posted by: Laura Barisonzi | Jan 4, 2009 7:11:18 PM
