Levi's now unbuttoning itself on NYC taxis
Fresh off its "Unbutton your beast" viral triumph (of questionable taste but unquestionable buzz), Levi's returns with a taxicab campaign for its 501 jeans via Show Media that has even the usually thoughtful and measured Brandweek riffing about the "in-your-face" effort that will be "whizzing through the streets of the Big Apple." The taxi-tops are actually pretty restrained, showing unbuttoned flys (what else?) but leaving the rest to onlookers' imaginations. I immediately think of stuffing those jeans with sweat socks. The trick is to find the thickest pair and roll it up really tight. I must've seen it in a movie once. |
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December 17, 2008 in Apparel, Gianatasio, Levi's, Show Media | Permalink |
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I really didn't like the unbutton your beast campaign in October, but I think this is a unique, and not too shocking way to get people's attention. Here's an article about the unbutton your beast article: http://www.culture-buzz.com/blog/Levi-s-501-Aims-Low-1851.html
Posted by: Jessica | Dec 17, 2008 12:04:33 PM
