Mr. Lincoln still gets no commercial respect

Having appeared with an amphibious rodent on behalf of a sleep medication (Rozerem), as an unsuccessful stovepipe-hat-toting job applicant (College Level Exam Program, circa early '70s) and in innumerable tawdry tie-ins for annual Presidents Day sales, what latest commercial humiliation must our noble 16th president suffer? Have no fear,  Regis and Kelly have the answer. In a new spot from Tierney Communications, TD Bank features Abraham Lincoln fretting over pennies and ultimately walking off the set while the extremely unhelpful ad duo look on. Have Reeg and K.R. been advised that in 2009 the U.S. government will celebrate the 200th birthday of the Great Emancipator with, yes, newly minted 1-cent pieces? Has the Toronto-based financial company forgotten that it was Lincoln who brokered an unlikely peace between America and Canada in 1861 (during the Trent Affair). Note to President-Elect Obama: Ad injury to your Honest Illinois forebear has been duly noted.

—Posted by Jim English

December 22, 2008 in English, Finance, TD Bank, Tierney | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.



Until I saw this, I thought Raymond Massey's portrayal of Lincoln couldn't have been worse.
Kelly Ripa's performance isn't bad here actually as she seems to look at the Lincoln actor as if it were a failed call back performance. Maybe Regis should have played the Lincoln role. Too short, I suspect. Right height for John Quincy Adams or Martin van Buren or even Madison.
I have to re-think Massey--seemed that he played Abe the same way he played Gail Wynand and James Dean's father...saying every word as if they would not perish from the earth if they were drawn out through each syllable.

Posted by: Tom Messner | Dec 23, 2008 6:30:07 PM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.