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The year's most-liked retail holiday TV spots
AdFreak's parent The Nielsen Company (I asked for a tricycle and an iPhone, just in case they forgot) has gauged the "likeability" of this year's holiday retail TV commercials and come up with a top 10 list. Narratives, nostalgia and family-focused story lines are hot. Sales and price-driven messages, as well as shorter commercials, are faring poorly. Wal-Mart rules overall (doesn't it always?) with the ad above, showing employees turning register lights on and off to the tune of a Christmas song. (Wal-Mart employees are actually robots, and those lights indicate that customer credit cards have been declined. At least, that's been my Wal-Mart Christmas experience.) Placing 10th is a Victoria's Secret spot showing, according to Nielsen, "models wandering through a mansion in brass and ruffled skirts." Um, is it too late to change my list? —Posted by David Gianatasio |
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December 24, 2008 in Gianatasio, Nielsen, Wal-Mart | Permalink |
Comments
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Wow, that Walmart ad was voted best?! My thought of the ad was every time they turned the lights on and off they were making fun of people that were waiting in line teasing them that "Hey, I'm open over here, oh, haha, no I'm not!"
I see that ad way to much on Hulu, I just want to punch my laptop every time it plays!
Posted by: kels | Dec 24, 2008 4:00:22 PM
Oh bah, humbug, you! The commercial delivers a simple message (the convenience of shopping at Wal-Mart) in a sweet, holiday-appropriate way. While nothing will convince me to shop at Wal-Mart, there are more offensive things interrupting my Christmastime TV shows.
(I hope you got your iPhone, David. Speaking of, I hear they were $99 at Wal-Mart.)
Posted by: sleeping in my party dress | Dec 29, 2008 3:33:32 PM
