Toyota storms our turf: high-school football
As if it weren't bad enough that Toyota crushed our proud domestic auto industry by making quality, fuel-efficient cars, the company now has to shame us further by stealing our heritage. This fall, Toyota took to the road with Saatchi & Saatchi and visited select high-school football teams across the country for Line of Scrimmage, an ultra-folksy take on what's goin' on in small-town America, the last safe haven for freedom-loving car buyers. What will happen to GM if there are no football moms left buying Yukons to take their kids to practice in? And to Ford if the Tundra becomes the football-coach truck of choice over the F150? Not even the U.S. government can save the Big Three if Toyota wins the battle in the small-town trenches. Then they'll just have to be saved by zero. |
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December 11, 2008 in Automotive, Greenfield, Saatchi & Saatchi, Toyota | Permalink |
Comments
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Your an idiot.... toyota has given you better cars........ your cars are shit your country is shit. you think you own the fucking world.... arrogant cunt.
Posted by: Fuck America | Dec 11, 2008 6:52:24 AM
Hey hey hey, gurl. Calm down and let Uncle Jeremy splain things for a sec. Damn, you're all worked up. C'mere and sit on Daddy's lap: This is just a sarcastic take on a Toyota ad campaign. We all know they make fantastic cars. My mom drives one. In fact, I admire that they're going for the jugular with this campaign. So dun worry your pretty head 'bout it, baby doll.
Posted by: Jeremy Greenfield | Dec 11, 2008 10:14:26 AM
Freedom hater.
Posted by: Schwarzkov | Dec 11, 2008 10:22:42 AM
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Posted by: Zalary - TypePad Support | Dec 11, 2008 5:03:26 PM
Um. The Toyota-sponsored Line of Scrimmage segments have been part of NBC's Sunday Night Football presentation since at least last year (and possibly in 2006 as well; don't remember exactly). This ain't even remotely new.
Posted by: CT | Dec 12, 2008 4:28:56 PM
