Atlantis Weathergear defeats perfect storms
"Don't let the weather get you." That's Mullen's positioning line for the relaunch of Atlantis Weathergear, depicted with considerable raging-ocean fury in this print ad, which mostly makes me glad I can't afford to buy a sailboat right now. I don't think a jacket's going to help when that wave breaks. Toothy aquatic terrors are becoming Mullen's stock in trade. Note this somewhat Freudian effort from last year's New England Aquarium campaign. I guess it's not safe to go back in the water anytime soon. Which is fine by me, because I'll probably never be able to afford a sailboat. Thanks for the reminder, Mullen! |
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January 8, 2009 in Apparel, Atlantis, Gianatasio, Mullen | Permalink |
Comments
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That wave is scary. Funny that their ad is so scary and their gear is all light and streamline.
Posted by: Kelly | Jan 8, 2009 10:51:12 AM
