CareerBuilder ad an extravaganza of misery
CareerBuilder is returning to the Super Bowl not with chimps but with cube monkeys—desperate office drones apparently not bright enough to see the signs that their work life sucks until the job site sets them straight. This ad from Wieden + Kennedy shows us a woman screaming as she arrives at work, a boss flagrantly disrespecting his staff, a guy at his desk who wears just a Speedo, and somebody punching a koala bear. In other words, it's just like every office on earth. So, this campaign basically insults the intelligence of its target audience, because anyone not sailing by on a trust fund knows that most jobs ultimately crush your soul. Except for AdFreak, of course, where the boss is a koala, all sweet and cuddly—and we scream because we love working for him so very very much. Now, if you'll excuse me, I have to head down to HR. Something about my "bad attitude." Jerks. Where's that Speedo? —Posted by David Gianatasio |
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January 23, 2009 in CareerBuilder, Gianatasio, Job sites, Super Bowl, Wieden + Kennedy | Permalink |
Comments
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Nice. Is CareerBuilder a job board or a site that helps people with assisted suicide? Yeesh.
Posted by: Scott | Jan 23, 2009 6:17:54 PM
Sounds like it might have hit too close to home for you two.
I liked it.
Good ad.
Posted by: Whome? | Jan 24, 2009 1:16:41 PM
Koalas will actually F you up. There should be a disclaimer for anybody who is know contemplating punching one...even if they are wearing glasses and drinking coffee.
Posted by: Trott Felipe | Jan 24, 2009 3:55:21 PM
The ad might actually be OK if it weren't so freakin' tedious to watch. It was like they originally wrote this as a :30 and then found out they needed to turn it into a :60, so they added all the repetition. Which might have been funny if each time the vignettes were slightly different, but they're not.
Also, is the guy in the Speedo the same guy who's in the VW spots? Man, that guy is getting a lot of work lately.
Posted by: Davis | Jan 26, 2009 2:26:08 PM
The repetition on that comcast spot was better.
And better written.
And more entertaining.
And better.
And not annoying.
Posted by: Dean | Jan 27, 2009 4:52:54 AM
This ad might have been funny in 1998 in a better job market but today it just insults its target audience.
Posted by: Neha | Jan 28, 2009 11:49:02 AM
