Cutwater's Ray Ban virals get more randomCutwater had that big hit in 2007 with the "Guy catches glasses with face" video (below), which has gotten about 4 million views on YouTube. Now, the agency is back with some more virals for the sunglasses brand, although this time the product is much less central. Four videos have rolled out in the last four weeks, the most popular one being the sloppy "Cow gives birth to a dude" (above). The adult-size, slimy newborn emerges with sunglasses on—that's the extent of the product connection. Still, the thing's gotten almost 1.7 million views, so there's a market for this stuff. The other three new videos, "Disco Ballers," "Green Screen Guy" and "Tallest ice cream," don't feature any halfway believable stunts or nasty birth footage, so they might not do as well. |
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January 28, 2009 in Cutwater, Freaky, Nudd, Ray-Ban, Viral | Permalink |
Comments
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The Cow Dude ad was great, but the Ice Cream and Green Screen Guy ads are duds. Disco Ballers isn't bad, but seems too fake.
Overall though, I applaud their willingness to dive into the viral video market head first and see what happens. They're definitely taking a few risks, but as seen by the view numbers on Cow Dude and Glasses Catcher, it can definitely pay off.
Now they just need to figure out how to better link their viral ads to their actual products like they did with the Glasses Catcher.
http://thefutureofads.com/2009/01/08/never-hide-films-are-viral-successes-for-ray-ban/
Posted by: Cory O'Brien | Jan 28, 2009 12:27:00 PM
Don't have a man, cow.
Posted by: Bart Simpson | Jan 28, 2009 2:37:58 PM
All this shit sucks there is no point.
Posted by: The Critic | Jan 28, 2009 2:50:39 PM
the youtube comments are pretty obviously from cutwater people
Posted by: oat soda | Jan 28, 2009 5:00:41 PM
