DDB's mailroom guy is biggest sucker of all
Though amusingly done, I dislike this New York Lottery spot by DDB. Some guy from the mailroom roams around the executive suite, making snide comments about the stuffed suits who pull down "big bucks" for doing no work and depleting the employee pension fund. Now, no one despises senior management more than I do. They refuse to let me use their washroom, and I've explained that I'll only be sleeping there for a few days. What I object to in the ad is Mr. Mailroom's proclamation that he plans to play "Jumbo Bucks." Jeez, everyone knows the lottery's for suckers. Sure, those VPs broke a few federal statutes, but they didn't waste their time on billion-to-one odds. None of my lottery numbers have matched for 10 years. Now, where did I put those withdrawal slips for the pension fund? |
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January 9, 2009 in DDB, Gianatasio, Lotteries, New York Lottery | Permalink |
Comments
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The sarcasm could've been racketed up a bit, but that's just me.
Here's some strong financial advice: pull your money out stocks, buy a few scratch offs and put a fin or two on the ponies. What do you have to lose?
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Posted by: Chad Schomber | Jan 9, 2009 10:45:36 AM
Do you really think this commercial is bad if you consider the intended target group? Low income people with low education?
They see the bosses make big money for nothing, and knows their only chance is the lottery. Even if it is for suckers, it's the only chance they feel they have.
Don't you think?
Posted by: Postet number five | Jan 9, 2009 11:04:57 AM
Totally poor taste. People are going to see straight through it and hate it. Shame, it could have been a really clever ad...
Posted by: James Mason | Jan 10, 2009 2:29:50 PM
What's truly offensive is that it's completely racist. It's so blatant it sent me online to see if anyone else felt the same way.
So all management is white and the guy who delivers the mail is black and his only shot at a better life is to blow his money on lotto tickets. No doubt he'll pick up some malt liquor too.
Posted by: BB | Jan 13, 2009 7:29:00 AM
Hello..."ms cowins" in the commecial is black.
Posted by: lily | Jan 31, 2009 1:31:34 AM
The guy didn't seem sarcastic at all. He seemed to genuinely think that the execs earning so much money was no problem. He should be MAD!
Posted by: Socialist Jew | Jan 31, 2009 2:11:16 AM
