Don't throw those innards out with the trash

2008 may be remembered as the year when organ-donor-plea advertising came of age. California's singing-maggot effort ranked among AdFreak's 32 Freakiest Ads of '08. Now, from IMIP in Brazil (via agency Ampla) comes a print campaign that poses men, women and children next to trash cans. The text reads: "One of these two will get your organs. You decide." See all three ads here. I'm assuming they mean someone will get my organs after I'm dead, but you'd never know it from the haunted, hungry looks on the faces of those models. Go ahead, dream about my spleen. Just let me finish using it! Of course, I can't shake the feeling that maggots will get us all in the end.

—Posted by David Gianatasio

January 5, 2009 in Gianatasio, Organ donation, South America | Permalink