High Life guy tries out one-second comedy
Even Windell Middlebrooks, the Miller High Life delivery guy, has trouble being funny in just one second. He's asked to do so in MillerCoors' new campaign from Saatchi & Saatchi. The idea is to poke fun at Anheuser-Busch for shelling out so much cash for its Super Bowl slots. In contrast to A-B's big outlay, Miller will run just a single one-second ad on game day—and a :30 all next week advertising the :01. There are also a slew of one-second spots with Middlebrooks on 1secondad.com. In this lousy economy, the idea isn't so bad. But of course, by focusing so much on A-B, Miller does run the risk of seeming a little jealous. |
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January 21, 2009 in Alcohol, Miller, Nudd, Saatchi & Saatchi, Super Bowl | Permalink |
Comments
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"Even Windell Middlebrooks, the Miller High Life delivery guy, has trouble being funny in just one second."
I thought he did a great job. Not all are hilarious, but then again, he probably didn't write them.
Posted by: Me | Jan 22, 2009 11:17:05 AM
Forwards their brand message while saving them lots of money - brilliant for these economic times!
Posted by: Impressed | Jan 22, 2009 11:39:48 AM
I just love that dude. He's a dude's dude.
Posted by: Rebecca Cullers | Jan 22, 2009 1:12:21 PM
Saw him on jay leno tonite. That guy is hilarious! I hope he gets some more promotions or airtime.
Posted by: Seth | Feb 3, 2009 4:56:50 AM
