Inaugural ratings: Reagan is the guy to beat

Reagan-1981 copy

Nielsen, which is AdFreak's corporate parent and therefore infallible, has charted presidential inauguration TV ratings since 1969. Ronald Reagan's 1981 swearing-in got the most viewers during that time—nearly 42 million. Well, he was an actor, after all, and knew how to put on a good show for the cameras. George W. Bush's second inaugural, in 2005, when he was perhaps already viewed as a lame duck, fared worst by far, with 15.5 million TV viewers. The only two-termer to post better numbers the second time around: Richard Nixon in 1973. In the Watergate era, people probably tuned in because they couldn't believe they'd re-elected the guy. Will Barack Obama set a new mark today? Duh!

—Posted by David Gianatasio

January 20, 2009 in Barack Obama, Gianatasio | Permalink

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didn't see an e-mail address, but this is the nicest done and coolest ad i've ever seen. check it out: http://www.coolmarketingthoughts.com/link-love/

cheers/tova

Posted by: Tova | Jan 20, 2009 12:06:09 PM

Actually, Nixon tore McGovern apart in '72, taking every state but one. People were more than comfortable with reelecting him at the time.

Posted by: delacroix | Jan 20, 2009 3:10:34 PM


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