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Ladders' little monster airs some grievances
Fallon has created these enjoyable online extras for job site The Ladders to augment its "Monsters" TV spot. In these "behind-the-scenes interviews," one of the pint-sized creatures from the ad complains about his giant counterpart's starring role, plots revenge on the commercial's director and whines about the misuse of his method-acting skills—all reinforcing the campaign's premise that "not everyone is ready for the big jobs." The British accent, I must confess, took me by surprise, particularly since Guilala is a beast of the '60s Japanese Kaiju variety. At times, he sounds like a cross between Kelsey Grammer and Sir Martin Sorrell. (If you were to cross those two, by the way, you'd get a creature like Guilala—the big one that spits fireballs and generally lays waste. Scary.) Also, posted below: another new Fallon spot for The Ladders, with a safari hunting theme. —Posted by David Gianatasio |
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January 9, 2009 in Fallon, Gianatasio, Job sites, Ladders | Permalink |
Comments
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http://www.youtube.com/watch?v=Sv9L44PDF4w
Posted by: huh | Jan 9, 2009 11:48:12 AM
My problem with this campaign is the little monsters look just like the big monster. Basically saying if you wanna get a high paying job all you gotta do is be a bigger prick.
Posted by: Chutes | Jan 9, 2009 6:54:59 PM
"generally lays waste" is a very accurate description of this campaign.
Posted by: Fallon Folds MPLS Office | Jan 9, 2009 8:03:55 PM
