NBC, won't you please take PETA's money?

Sure, companies have groused about their spots getting banned from the Super Bowl for years. But this year it's full-blown PR-stunt mania. I've gotten releases about a half-dozen such ads, and I've seen a few more on the Web. Were these commercials really submitted for approval? Who knows for sure. Publicity's what their makers crave, so I won't mention any names. Well, one name: PETA, because its spot—though clearly designed not to air—is way better than most of what will actually appear during the game. That is one lucky stalk of broccoli! Anyway, instead of being prudish, I wish NBC had accepted the ad, charged PETA $3 million and put those whining whale watchers outta business when they couldn't pay. Then we could all wear fur coats, eat veal and watch football in peace.

—Posted by David Gianatasio

January 28, 2009 in Controversy, Gianatasio, NBC, PETA, Super Bowl | Permalink

Comments

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Now that's funny! I wonder if the copywriter or the creative director for this ad are vegetarians.

Or whether all the PETA's members are vegetarians. Odds are they're not.

Posted by: Creator | Jan 28, 2009 8:29:56 AM

Haha! "Studies show" I wonder how they define
"better sex". "More sex" is at least quantifiable, but they don't say more - they say BETTER.

I wonder if more doctors are vegetarians too. God knows they were right about those Camel cigarettes.

Posted by: Rebecca Cullers | Jan 28, 2009 9:16:45 AM

So now PETA is taking it on the chin for making a claim in a commercial that may not be quantifiable? Wow. I've never seen other advertisers do that!

Posted by: Nick | Jan 28, 2009 10:40:08 AM

It's a great ad, but I'm tired of this submit to Super Bowl, get rejected, act surprised tactic. Why can't PETA just make the ad and promote it online as too hot for TV? Why the need to submit it for approval and then be 'surprised' that it doesn't get the ok to air? And boo on NBC for giving them a list of reasons that it couldn't air, which just adds fuel to the fire, and means that there's incentive for companies to continue to do this next year as well.

Posted by: Cory O'Brien | Jan 28, 2009 12:05:56 PM

Come on! This ad sucks! It is the lamest piece of crap. Crap!

Posted by: krank | Jan 28, 2009 1:26:22 PM

Hear hear!

Fun fact: There's a wonderful essay in The Economic Naturalist about why PETA targets rich old ladies in fur coats and ignores the leather-clad Hell's Angels types.

Posted by: Larissa | Jan 28, 2009 2:24:16 PM

Penn & Teller tore apart the hypocritical monster that is PETA in their Bullshit show. Watch it all on YouTube. http://www.youtube.com/watch?v=0exLa6saV9o

Posted by: Marc Arsenault | Jan 28, 2009 3:59:20 PM

Penn & Teller tore apart the hypocritical monster that is PETA in their Bullshit show. Watch it all on YouTube. http://www.youtube.com/watch?v=0exLa6saV9o

Posted by: Marc Arsenault | Jan 28, 2009 3:59:27 PM

Penn & Teller tore apart the hypocritical monster that is PETA in their Bullshit show. Watch it all on YouTube. http://www.youtube.com/watch?v=0exLa6saV9o

Posted by: Marc Arsenault | Jan 28, 2009 3:59:44 PM

Penn & Teller tore apart the hypocritical monster that is PETA in their Bullshit show. Watch it all on YouTube. http://www.youtube.com/watch?v=0exLa6saV9o

Posted by: Marc Arsenault | Jan 28, 2009 4:03:58 PM

uh.... sorry about that. I have no idea what happened.

Posted by: Marc Arsenault | Jan 28, 2009 4:05:18 PM

PETA's ad inspired me to go out do a barley grass shot

Posted by: coffee | Jan 29, 2009 1:25:28 AM

This ad should run in my opinion. We need something that exciting to take our minds off the current economic woes. That is creativity at its best. A breath of fresh to the otherwise dull commercial ads on tv. I am falling in love with veges all over again.
Kindly
flosslounge

Posted by: flosslounge | Jan 29, 2009 2:00:35 AM

moral of the story: vegetables are sluts

Posted by: byron | Jan 29, 2009 8:10:52 AM

vegetarians, too

Posted by: byron | Jan 29, 2009 8:11:52 AM

It is unfortunate that most people who join PETA think they are supporting the welfare of animals. They don't realize PETA helps only one shelter, their own, which has one of the highest euthanasia rates in the US.

People also don't realize how lucrative their approach is. In 2007, they took in over 30 million dollars. More than 3 million went out in postage that year, and more than 6 million in consulting fees. They can afford to pay for the spot, though I assume they wanted this free publicity instead.

I spend my life working to protect the welfare of animals, and run an entire facility on less than 1/500th of what they use to do nothing but spread their propaganda.

If you want to see the real truth, check out their tax filings. Year end 990's are available on line at www.guidestar.org for most charities.

Posted by: Mindy | Feb 2, 2009 11:18:18 AM


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