The cuddly critters that prowl the rainforest

I hadn't realized quite how insect-like modern machinery could be until I saw this clever poster by Ogilvy Frankfurt for German environmental agency OroVerde. (See the full ad here.) I even had to Google one or two of these industrial behemoths to make sure they exist—which they do. "The destruction of the rainforest comes in many shapes," the copy states. "And there are all kinds of animal and plant species which suffer as a result. Every hour three different types of animal and plant life are made extinct." Hat tip to nonprofit über-blog Osocio.

—Posted by David Griner

January 12, 2009 in Environment, Europe, Griner, Ogilvy | Permalink