Would you hook, filet and eat a 'sea kitten'?
In one of the most ambitious rebranding efforts ever, PETA has embarked on a plan to refer to fish as "sea kittens." Why? Because who would want to snare, gut and chow down on a sea kitten? According to PETA's Save the Sea Kittens site, fish have been the victim of tragically bad PR: "When your name can also be used as a verb that means driving a hook through your head, it's time for a serious image makeover." The campaign's actually been around a few months, but it got some renewed buzz in recent days when an Australian news story made the rounds on Digg. The call to action is for you to e-mail the director of the U.S. Fish and Wildlife Service, asking him to "stop promoting the hunting of sea kittens (otherwise known as 'fishing')." So, what creature should be rebranded next? I vote for the dung beetle. So what if it eats feces? We shouldn't rub its face in it—no matter how much it might enjoy the process. |
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While PETA is great at getting tons of press coverage for their causes, I wonder if quirky campaigns like this drive away their true supporters. It's definitely a unique idea though, and PETA has never been afraid to take a chance with their advertising, so I guess they think it'll work for them in the long run.
Posted by: Cory O'Brien | Jan 13, 2009 12:22:24 PM
I'm confused. What's actually in the can? Is it tuna, or is it chicken, or is it a kitten?
PETA is more around the bend than usual with this one. I remember hearing about it a few months back and hoping it would go away quietly; maybe PETA feels the same way...
Posted by: Warren | Jan 13, 2009 12:28:59 PM
don't cats ummm EAT fish?
Posted by: glenn | Jan 13, 2009 12:36:06 PM
Yes, but it's okay for other animals to eat other animals as long as human-animals don't. Okay *technically* I'm a vegetarian, and I know that there are serious problems with the meat industry that should be addressed, but I still don't think eating meat is wrong. And PETA rubs me the wrong way. Also, this is ridiculous.
Posted by: sleeping in my party dress | Jan 13, 2009 12:53:24 PM
If I ordered the fried sea kitten at Red Lobster would they know what I'm talking about?
Posted by: Reynold Tripp | Jan 13, 2009 2:10:56 PM
I'm not a cat person. This makes me want to eat fish more. That, and the lack of a "sound off" button on the site.
Posted by: David | Jan 13, 2009 2:23:00 PM
