A record 15,000 butts used to fight smoking

500_LigaContraElCáncer1 I must say, I was disappointed when I learned that something called a "15,000-butt billboard" turned out to be an anti-smoking thing. But I suppose I should put my game face on for this – it's not every day that Cigarette Hitler gets topped (he was made of just 13,000 smokes). According to Copyranter, the 15,000 butts for the Peruvian display shown above were gathered by volunteers and hand-glued by an artist. Of course, if you're a smoker, this project might have you reaching for a light, so the effectiveness may vary according to perception.

—Posted by David Kiefaber

February 20, 2009 in Anti-smoking, Kiefaber, Outdoor | Permalink

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Funny the analogy with Hitles since I consider these people being anti-smoking fascists.

Posted by: Darius cel Tulbure | Feb 23, 2009 4:21:08 AM

I really do not undestand this advertising campaign. Is this for smokers or non-smokers? Quite confusing.

Posted by: Dan | Feb 23, 2009 5:05:25 AM


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