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Downturn not kind to Modernista!'s anti-site
Of all the new agency Web sites out there, Modernista!'s probably created the most buzz when it was introduced last March. It acts as an anti-site, using the greater Internet to point visitors to info about the shop. Of course, nowadays, not all the info out there is pleasant. This week, an eagle-eyed AdFreak reader visited the site and clicked on the news. This generates search results about Modernista! from Google News. The first headline: "Modernista lays off two dozen." Ouch. There's a school of thought that says situations like this just show how companies need to maintain some control of their image. But there's another that says it's just keeping it real. Layoffs are just part of the territory nowadays, and probably not even something a company should be particularly ashamed of. |
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February 13, 2009 in Agency web sites, Modernista!, Morrissey | Permalink |
Comments
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and, of course, now if you go to modernista's site you see thee lay-offs story and two articles talking about how you can see the lay-offs story on the modernista site.
so, i think they win.
Posted by: charlie | Feb 14, 2009 4:32:21 AM
and here's a link to a search, done through your site, where the first result is a story about how George Paker thinks adage is going to finish off adweek.
ho ho ho
http://www.adweek.com/aw/search/search_results_google.jsp?id=1234953146028
Posted by: sean | Feb 18, 2009 5:36:24 AM
