Dunkin' Donuts rips Starbucks' decaf policy
As the economy continues to sour, the trend toward bitch-slap advertising intensifies. Best Buy kicked around Circuit City, but that wasn't much of a challenge, as the latter had already gone belly up. Now, perhaps revved up on its own java and triple-glazed treats, Dunkin' Donuts gets all up in Starbucks' grill in a newspaper ad from Hill, Holliday. The copy takes Seattle's finest to task for brewing decaf in the afternoon only by special request. Brags Dunkin': "We don't work around our schedule, we work around yours. Get what you want, when you want it. Because at Dunkin' Donuts, you kin' do it." My advice: They kin' grab a decaf and chill. The recession's ad wars have just started. And if that Jack in the Box freak recovers from getting hit by that bus, I shudder to think of the paid-media carnage to come! —Posted by David Gianatasio |
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February 5, 2009 in Dunkin' Donuts, Gianatasio, Starbucks | Permalink |
Comments
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The funniest part about this is that the Dunkin' Donuts decaf that's there in the afternoon was probably fresh at 9:00am.
At least if you request decaf at Starbucks in the afternoon, you know it's fresh brewed. Which is more than I can say for the crap shoot coffee coming out of Dunkin' on a daily basis.
Probably not the best idea to take a crack at a company for doing something that probably saves money in the long run. It's not like Starbucks is denying you decaf all together.
Posted by: jason | Feb 5, 2009 8:21:06 PM
Idiots Vs. Idiots (Everybody wins)
Posted by: Unconcerned Citizen | Feb 6, 2009 6:23:30 PM
Not so Jason, they brew that fresh on the hour. Starbucks coffee is always burnt.
Posted by: keatso | Feb 7, 2009 2:01:28 AM
