Geico's Kash joins Twitter, says very little

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In a move that ranks among the gravest misuses of social media of all time, Kash, the unspeaking, inanimate, googly-eyed wad of bank notes who stumps for Geico, has opened a Twitter account. He's being typically tight-lipped, as there's just one Tweet so far, from Feb. 13: "Who likes saving money?" Well, it figures he'd tow the company line. God, is Twitter about nothing more than marketing and self-promotion? It used to be ever so slightly less about those things, and those are the days I long for! The roll of bills has 128 followers, all of whom need to get lives. Except @AdFreak, of course. We're keeping an eye on Kash for purely professional reasons.

—Posted by David Gianatasio

February 17, 2009 in Geico, Gianatasio, Social networks, Twitter | Permalink

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Ooh thanks, I'm now following the Geico money on Twitter, too. But only because I'm amused by the grave misuse of social media, as you put it. That, and I love his googly eyes.

Posted by: Erin | Feb 17, 2009 3:38:46 PM

As we move closer to a cashless society, I cannot wait for Kash to become Kashless.

Posted by: Unconcerned Citizen | Feb 18, 2009 10:27:37 AM

Here's a great parody of Geico Kash. Kash gets styled by SF Optics and looks 'money'!

http://www.youtube.com/watch?v=_vG7_ravlBg

Posted by: SF Optics | Oct 28, 2009 12:24:15 AM


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